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วันอังคารที่ 18 ตุลาคม พ.ศ. 2554
Hippie With a Petition Prank
Why the Luxury Chocolate and Chocolate Industry Will Remain Strong
The year 2008 was seen by many as the year most of the companies take a tumble, no thanks to worsening economic conditions. This was the time too that people lost their jobs and the year when some companies are stream-lining and cost cutting. And with these grim scenarios, people will expect that everything was bitter for the year 2008 and for 2009 will be the same year. Or is it? Chocolate manufacturers have sweet news for the industry and for the fans of luxury chocolate gifts.
Based on some reports coming from the industry, it is expected that the global market for premium chocolate that includes gourmet French chocolate will remain strong no matter what the condition of the economy will be. Market research coming out of the industry suggests that the industry is at least not going the way of most economies in this troubled times. Two research companies that come up with the findings include Mintel and Package Facts collaborated with each other in terms of findings and prospects for the industry that produce top-notch quality chocolate products and the finest chocolate gifts. These two research firms echoed the same sentiment that consumers will continue to treat themselves with premium chocolate and the finest chocolate gifts for this year. And since money is limited due to the economic crunch, some of the traditional chocolate consumers will have to cut back on the spending on some aspects. This means that all players in the chocolate industry like the reliable best chocolate gift delivery service providers out in the market will at least have a fighting chance to stick it out with the market.
In the published report by Packaged Facts for the US consumers, the reports have it that though the consumers are cutting back on their purchases, they still have to give in to chocolates which many considers as some of life's nicest pleasures. In fact chocolates are samples of life's simple pleasures. This can be considered as logical since market is down and people not feeling good about the economy, some may find consolation and a friend in these sweet creations. The reports further noted that the sale of these sweet delicacies especially the upscale ones will still move and increase five times by 2012. Between ordinary or conventional chocolates and high-end chocolates, the latter is expected to grow no matter what the economy says. As of 2003, the high-end sweets have grown 17.3 percent since 2003 while the conventional chocolate has grown to a mere four percent during that same period. With people looking for ways to satisfy their cravings for high-end chocolates like the gourmet French chocolate, the market for these prized finest chocolate gifts will be stable or even grow and grow more.
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วันพุธที่ 12 ตุลาคม พ.ศ. 2554
Sagatiba - Carla Pernambuco - The Pure Spirit of Brasil
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วันจันทร์ที่ 10 ตุลาคม พ.ศ. 2554
History of Twix Candy
The Twix is a tasty candy bar topped with butter and a thick layer of caramel while the whole bar is covered with dairy milk chocolate. The size of Twix candy bar is about four inches long and two are packed together in one wrapped. The brand is owned by Mars Inc. which is one of the famous and largest worldwide confectionery manufacturers.
Mars Limited created it first in UK in 1967. This is also where the current Mars chocolate bar was created by Forrest Mars Sr. in the 1930s. In addition, the Slough factory is also home factory of other popular brands such as Snickers, Skittles, Topic and Starburst. Succeeding the years after the creation of Twix bar, it was launched throughout the West Europe bearing the name Raider.
The Twix candy was finally available in the US in 1979. It was wrapped in a gold colored cover having orange text and was branded as Twix Cookie Bar. Twix always did it advertising tastefully in the form of a photo with one of the bars snapped in two and the caramel curling out slightly from one piece showing its softness.
A period of continuing sales through the beginning of 1980s suggested that Mars Inc. were happy with the Twix brand. The candy brand was in fact not performing fairly well at the retail and the quest was started for replacing or improving which came with the peanut butter Twix in 1983. There was an addition of soft peanut butter blend and the caramel was removed. This had a positive reaction in the market.
Mars rebranded the Raider chocolate bar to Twix during 1991, this was in line with their global branding but it resulted in public disdain. An advertising campaign was with the slogan translated as Raider is now Twix and there was no other change. Public perceived the change as a mocking attempt to revive sales of an old product by rebranding it. It was so much that the Twix brand became synonymous with cynical rebranding in Germany in term of both politics and the corporate world.
The name change from Raider to Twix became bungles marketing. The criticism of Twix marketing campaign continued during most of the 1900s entering into the new millennium. There were perceptions that the brand was marketed for attracting young teenage boys with greedy sexual appetites for women. Many women movements described the advertisement of brand as similar to beer ads in which unlucky young men would be able to attract beautiful women by simply eating a Twix candy bar.
Twix was chosen during the early 1990s as a part of strengthening the brand and Mars Inc's overall product development. The plan was to rework the brand to compete in the ice cream space with frozen Twix bars for attracting mall ice cream vendors. The individual wrapped bars turned out are popular and boosted sales of Mars confectionery brands outside their traditional markets.
The recent controversy related to Twix brand was in 2007 when Mars Inc. in Europe replaced whey in their candy bars with animal rennet resulting in large public protests and negative press publicity. In late 2007, Mars Inc. stopped using animal rennet in their candy and reverted to their old recipe. However in 2008, a whistle blower pointed out that animal rennet was still being used despite assurances to the contrary made by the company.
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วันศุกร์ที่ 7 ตุลาคม พ.ศ. 2554
Chocolate City (Love Song) - Deep Dish
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วันอังคารที่ 4 ตุลาคม พ.ศ. 2554
Organic Kona Coffee - Cultivating the Very Best of Quality Gourmet Coffee
Traditional coffee trees were grown under the protection of taller fruit trees and hardwood species. But during the last 20 years, a new kind of technique in coffee cultivation has been becoming more and more popular in coffee-growing areas of the world. The new method abandons the age-old concept of mixing coffee amongst taller trees. With high applications of synthetic fertilizers, pesticides, and other chemical substances, some producers have succeeded in cultivating coffee in huge tracks of shade-less land. Such coffee grown under the direct heat of the sun is called sun coffee.
Planting sun coffee can indeed raise production; nevertheless, this non-traditional way of cultivating has serious repercussions. For one thing, production techniques can result to increased rates of soil degradation. Sun coffee plantation technique also calls for clearing large tracks of forest lands. So it is not surprising that this method of planting coffee can greatly heighten the rate of deforestation, depriving wildlife of their natural habitat. Worse, heavy usage of pesticides result in a double-jeopardy case for animals living along the fringes of sun coffee plantations.
Aside from posing threats to the environment and the wildlife, this somewhat industrial way of cultivating coffee may also have serious negative repercussions for consumer. As discussed earlier, loads of chemicals are needed to grow coffee under the direct heat of the sun. Sure, most of these chemicals are washed away by occasional rains, but it is highly possible that a minute quantity might just seep into the cherries. And what's contained in the cherries may also be retained once the beans are roasted and packaged. For all you know, you might be drinking coffee tainted with unwanted chemical contents. This is not some sort of a scare-tactic: it is a fact.
But the whole thing is not all that dark. There is a positive side to every story. In today's world, the consumer has the power to choose. Not all coffee sold in the market nowadays come from sun coffee plantations. There are still retailers that sell coffee produced by farmers adhering to traditional coffee cultivation methods. One particular example is the organic Kona coffee that comes from Hawaii's Kona district.
Coffee first came in Kona during the early part of the 19th century. Since then, little has changed in the way coffee's grown in the slopes of Hualalai and Mauna Loa, the major areas where organic Kona coffee are generally grown. Coffee in Kona is grown without the help of taller fruit trees. But that does not mean that Kona farmers resort to heavy application of pesticides like sun coffee growers do. After an intensely sunny morning, humid clouds roll throughout the mountainous coffee plantation areas, providing much needed shade to Kona's delicate Arabica coffee trees. Coupled with the fact that Kona is blessed with a very nutrient-rich volcanic soil, it stands to reason why farmers here do not resort to artificial means to enhance growth of their coffee.
The end result to this all-natural coffee growing process is a pure organic coffee that not only provides a flavorful and great-tasting drink to consumers, but also a healthy product that is free of unwanted chemical compounds. Buy organic Kona coffee now and experience the joy of drinking coffee at its unadulterated natural form.
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วันเสาร์ที่ 1 ตุลาคม พ.ศ. 2554
The Best Italian Pasta Books
A good English language pasta book is hard to find. Sounds silly doesn't it, after all there are so many of them on the market.
Ten years of living in Italy and being married to a wonderful Italian chef (also a great lady) has helped me to realize that most of the pasta cook books on the market are not at all "authentic."
The pasta dishes in Italy are just so wonderful and so varied but so few cook books reflect this. Something is always missing or the recipes have been changed greatly from the real Italian original. To illustrate my point, did you know the Pasta Alfredo does not even exist in Italy and neither does deep pan pizza.
Well getting back on track, my wife and I have kind of developed a pet project. We have vetted a whole bunch of books to find those that truly capture the real Italian cuisine. Many of these books reflect Italian cooking in general (see the link at the bottom of the page for details) and not just pasta. But when it comes to great English language books exclusively about pasta there is one that all pasta lovers should have handy in the kitchen. No doubt you already have it if you love cooking pasta, it is a real classic. The book is: Everyday Pasta.
Very well written and presented, our edition of this book is so well used that it is now very dog-eared. The recipes are ideal for that quick dinner or light lunch. They are easy to follow, very simple and yet they are really delicious. Some are very slightly changed from the original Italian recipes but most are 100% authentic. I love the Capellini Piemontese and the Fried Zucchini but there are many many more great dishes.
Everyday Pasta will sort you out with a good deal of pasta recipes but there is so much more to Italian cooking and my next article will be about a really special book with hundreds of quite magnificent recipes.
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